Industry: Real Estate
The Opportunity: Business Reorganization
Family Business Center Solution: Implement and execute strategic business reorganization plan
Case Study
RE/MAX Select Realty has been servicing the real estate needs of Western PA since 2000, representing both buyers and sellers of residential and commercial real estate. Sister companies Keystone Lending Group and Key/MAX Settlement Service provide mortgage services and title services. Headquartered in Wexford, PA, RE/MAX continues to grow and expand with additional offices in Cranberry Township, Butler and Center Township (Beaver County). Managed by five principals, the company employs 85 sales associates and a 10-person administrative staff. RE/MAX affiliates offer advanced training and support a continuing education curriculum, helping to make the RE/MAX associates the highest producing agents in the industry. RE/MAX is heavily involved in the community, having developed partnerships with the Children’s Miracle Network, the Susan G. Komen Race for the Cure, and other charitable and fundraising efforts.
Like most companies, RE/MAX went through a series of growing pains. As the company began to gain momentum, Ed Rae, president and principal, sought a business solution to increase operating efficiencies and enable his real estate business to better service customers and sales associates. As one of the principals, Rae and several additional officers had ownership interest in three separate companies comprised of real estate, mortgage and closing/title services.
The Tactics
To remain competitive and grow in the real estate industry, Rae recognized that the principals needed to develop a new strategic plan - one that would unite the three entities and allow them to work together toward a common goal.
During the initial meeting at The Family Business Center, Rae explained how the resources of the FBC could help facilitate the resolution of the organization’s current issues and create a solid foundation for profitable growth. A team of experts, cooridnated by the FBC, was to create and implement a strategic business reorganization plan.
Taking the advice of The Family Business Center professionals, the principals relinquished separate ownership of the three companies to form one entity, the holding company New Beginnings, LLC. “The Family Business Center team provided top professionals, in both legal and financial fields, who put together a comprehensive structuring plan to make our company profitable now and into the future,” stated Rae, “it helped the officers focus their energy on what was most important to the company….profitable growth.”
Key Outcomes
• More than 50% growth since plan implementation
• Enabled company officers to refocus on profitable growth of the companies
• Improved financial standing of Principals
• Increased productivity through development of unified processes
• Increased employee job stability
The Results
Results were immediate, with the principals experiencing both financial and personal gains. The merger of the three companies under the holding company enabled them to refocus on company growth and staff development. Since the restructuring, RE/MAX Select Realty has experienced over 50% growth, added two new locations and expanded staff. Productivity increased with the development of standard, unified policies and processes among the three companies. Efficiency improved by implementing state-of-the-art technological tools to facilitate listings, sales, referrals and global networking.
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